White balance is a term used in photography and video production to describe the color temperature of an image. It refers to the process of adjusting the colors in an image so that white appears as true white, and other colors appear as accurate and natural as possible.

In digital photography, the camera’s white balance setting helps to adjust the colors in the image to the lighting conditions in which the photo was taken. Different types of light sources, such as sunlight, fluorescent bulbs, and incandescent lights, have different color temperatures, and white balance allows the camera to compensate for these differences.

When the white balance is not set correctly, images may appear too warm (yellow or orange) or too cool (blue or green). Adjusting the white balance can help to create more natural-looking images, especially when taking photos indoors or in mixed lighting conditions.

In post-processing, white balance can also be adjusted using software such as Adobe Lightroom or Photoshop. This allows photographers to fine-tune the colors in their images to achieve the desired look and feel.